Resleeve

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B2B Sales Automation (Contractor)

  • Full-time

Posted on July 6, 2024

The goal of this project is to design and implement an automated sales process and create a seamless workflow from lead generation to post-sales activities. It requires integrating various tools and leverages AI technologies to enhance efficiency, productivity, and customer experience.

Consultant Requirements:

  • Proven experience in B2B sales process automation.

  • Expertise in CRM systems, AI tools, and workflow integrations.

  • Strong project management skills.

  • Excellent communication and training abilities.

Project Duration:
2 weeks

Project Objectives:

  1. Automate lead management and follow-up processes.

  2. Integrate CRM with project management and other sales tools.

  3. Utilize AI for automation and intelligent follow-ups.

  4. Streamline / automate demo scheduling, trial initiation, contract and invoice sending.

  5. Automate customer onboarding and support workflows.

  6. Implement automated re-engagement, upselling, and win-back campaigns.

Expected Outcomes:

  • Increased efficiency and productivity in the sales process.

  • Improved lead management and follow-up.

  • Enhanced customer experience through automated onboarding and support.

  • Data-driven insights for continuous improvement.

Project Management and Reporting:

  • Daily progress updates and meetings with stakeholders.

  • Detailed project management documentation and reports.

Scope of Work:

1. Assessment and Planning

  • Review current sales processes through rapid interviews with sales and customer success teams.

  • Analyze current workflows, tools, and pain points.

  • Define automation requirements in collaboration with key stakeholders.

2. CRM and Tool Integration

  • Configure and optimize Pipedrive CRM.

  • Integrate Pipedrive with ClickUp.

  • Set up necessary integrations with email, calendar, and communication tools.

3. Lead Management Automation

  • Develop and implement a lead scoring system.

  • Create automated lead qualification and assignment processes.

  • Provide AI-powered email drafting assistance for SDRs.

4. Sales Process Automation

  • Automate demo scheduling and follow-up processes.

  • Implement trial activation and monitoring system.

  • Develop automated check-ins and engagement tracking during the trial.

  • Automate meeting scheduling for post-trial discussions.

5. Contract and Payment Automation

  • Implement automated contract generation and invoicing systems.

  • Develop subscription activation triggers based on payment.

6. Customer Onboarding and Retention Automation

  • Create automated welcome and onboarding email sequences.

  • Implement usage monitoring and automated upsell/cross-sell triggers.

  • Develop automated customer satisfaction surveys and feedback collection.

7. Analytics and Reporting

  • Set up a comprehensive sales analytics dashboard.

  • Implement automated reporting for key sales metrics.

  • Create a system for continuous process optimization based on data insights.

8. Training and Documentation

  • Develop user manuals for all implemented systems.

  • Conduct training sessions for the sales team on new processes.

9. Final Review and Handover

  • Conduct a final review of the automated systems.

  • Ensure all objectives and requirements are met.